Thirty-four beauty students at Exeter College were trained in the use of the UV scanner and in ‘Love Your Skin’ key messages.

These students ran a week long campaign in Exeter College, with lunchtime drop-in sessions at a different campus site each day.

The intervention consisted of a ‘mini-consultation’, beginning with the use of the UV facial scanner to reveal signs of overexposure, students were then shown how to apply fake tan and sun protection cream and left with free samples and SunSmart leaflets.

Short-term changes in knowledge, attitude and behaviour change were measured by a pre and post intervention questionnaire, used with the beauty students in the training and with other students in the campaign week.

In November 2011 this project was awarded the prestigious Health Service Journal (HSJ) award in the ‘Best Social Marketing Project’. This was the 30th Anniversary of the HSJ Awards which had an exceptional 1000 entries. This prestigious award, sponsored by the National Social Marketing Centre, recognises excellence in the systematic application of social marketing techniques to achieve behaviour change. The HSJ awards panel said: “The project has a clear behavioural focus, is replicable across the rest of the country and could have a major impact on the prevention of skin cancer among young people.”  

Click the link to watch the Love Your Skin video.  

Click the links below to view or download the related documents and resources:

Related documents

• Project Report and Evaluation (September 2011)
• Executive Summary
• Appendix 1 - UV scanner instructions
• Appendix 2 - Student designed resource
• Appendix 3 - Phase one pre and post questionnaire
• Appendix 4 - Phase two pre and post questionnaire
• Appendix 5 - Results table

Resources - these will be posted soon

• Love Your Skin Support Guide
• LYS evaluation questionnaire (colour version)
• LYS evaluation questionnaire (black & white version)
• LYS consultation resource
• LYS powerpoint template *
• LYS certificate template (colour version)
• LYS certificate template (black & white version)

* please note that this is a large file and may take a minute or two to download depending on your internet connection line speed.